Sasho Peshev: working 17 years as director of marketing agency. At the beginning it was with Tim Be

Dear readers, today at our great satisfaction as a guest of Marketing365 have Sasho Peshev, a man who has long been a part of Macedonia and worldwide marketing scene, one of four owners of the New Moment network, fashion show mall which is part of New Moment Skopje - agency ago ten days was declared the overall winner of the "Golden Drum 2013" and completed a series of awards that year and brought fashion show mall the name "Best Agency in Europe for the past year."
Marketing365: Alex e Holguin years working as head of one of the largest agencies in Macedonia, which is actually part of a large regional network that performs almost all the surrounding countries. What do you think a satisfactory fashion show mall pace you develop Macedonian media marketing industry in comparison with that of the region?
Sasho Peshev: working 17 years as director of marketing agency. At the beginning it was with Tim Beit Saatchi and Saatchi, where 1997. after my journalistic career began as the first director of the local regional company. Immediately after I became a partner and I am now a regional partner or one of the 4-ball owners of New Moment which is present in almost all countries of the Balkans. Immodestly say that I feel competent to compare the situation in the Macedonian media marketing industry with that of the region. Unfortunately the situation is not rosy. True that the crisis is present everywhere. Somewhere stronger somewhere less. In my past us, most strongly felt in Slovenia and Croatia. But there was a decline of 50% as it was to us and of course in Greece because of the well-known reasons. fashion show mall In some countries feel less like in Albania, fashion show mall Kosovo and Bulgaria. But there is more optimistic and market trends fashion show mall are not so scary. At least the crisis was felt in Serbia and Romania. fashion show mall These markets are in constant growth and customers fashion show mall remain fashion show mall rapolozheni there to invest more and more. I think for us it is the worst thing that was some pessimism and restraint among customers. Although generally the economic parameters of the state and we are good even in the crisis have continued growth of gross domestic product, but from me incomprehensible reasons companies are cutting marketing budgets.
As for the professionalism, innovation in access to communication, we absolutely do not lag behind the region, but rather from many neighboring countries are better. You should not have any complexes and say that our professionals excellent fashion show mall govern the profession. I think we in New Moment've confirmed it with the most prestigious awards that conquer the continuity and especially this year.
Marketing365 T itanium Lion Cannes, part of the "Top 25" with the most points Balcannes, overall winner of the Golden Drum 2013 and many other awards this year. It seems this is the most successful year in the history of New Moment Skopje?
Pesev Alex: Yes, that is undeniable, but as far as I know this is the most successful fashion show mall year for any agency in the region, let's say the space that covers New Moment, means the former Yugoslavia plus Albania and Bulgaria. These spaces am sure that no one agency had no close result in a year, and probably our overall over the years. Actually in this region whether through 60th Fl year history of the Cannes Festival has won the 4 lava only Macedonia has two, one of which is titanium (among the most respected professionals in marketing) and one that won gold colleagues from McCann Erickson Skopje a few years ago.
These are amazing results to Macedonia Given what is the size of our marketing market. 4-6 times lower than the Slovenian, Croatian, Serbian and Bulgarian, and thus also the lower number of professionals working in agencies.
As for New Moment, fashion show mall we have never had a complex that we come from a small environment. Rather it motivate more to win the big stage. Since there ons not recognize. Now not. Now the New Moment Skopje speak with respect. I have to say that I have the impression that out and no longer than pochituvaaat home. Us abroad our approach and by mail, greet us names that are read only and we are fascinated by that work. Many known and unknown greet us. Made huge number of media interviews abroad. Why not respected abroad more? Probably because in our country there are few people who follow the scene, and we do not assume that means taking Titanium Lion at Cannes between 37,000 entrija or agency best among 306 agencies in Central and Eastern Europe (plus Austria and Finland) and the Middle East Golden Drum.
Marketing365: The successes of the big festivals this year, will never be overlooked by foreign companies and wholesale You probably have opened doors for presentation to the west. but whether Macedonian companies sufficiently evaluate these successes?
Sasho Peshev: As I said, in our