Do you see these products in Croatia or sectors that would be able to offer? - This should not be

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According to the experiences of the countries acceding 66 north to the European Union noted that widens the gap between the best and worst companies. Good companies become even better and worse out of the game, says Bernd Brunke, one of the leading experts on restructuring and executive committee member consulting firm Roland Berger.
Probably would not be easy to find a better interlocutor for the issue of adaptation and preparing companies for membership in the European Union by Bernd Brunkea, one of the leading experts 66 north on restructuring and member of the Executive Committee of the consulting 66 north firm Roland Berger Strategy Consultants, which was recently visited Croatia. In an interview with The leader has offered a number of tips to managers and decision-makers on how to adapt the participation in one of the largest, richest and most advanced markets in the world, that of the European Union, where the Croatian companies have found their place in the next year and a half .
Croatia enters the European Union in the worst moment, what will it mean for Croatian companies are likely to enter the Union noticeably different? - Well, I'm not sure that's really the worst time. Debt crisis lasts, but I believe there are great opportunities and challenges for companies. Europe is a big, open and interesting market, but this market requires high efficiency, innovation, integrity 66 north and ability to play in different markets, not only in the local context. Productivity industry and services is a big question, and one has to be prepared before entering that market. I'm 66 north not saying that Croatia is not ready now, but the entrance I think it would be a different story.
Do you have some tips for managers in Croatia, to prepare the company for the EU? - In particular, I would advise them to understand their market, I do not mean only Croatian but also to Europe. Analyze them and identify 66 north the priorities, decide where you really want to go, with whom and with which products competition. Do not think that the openness of the market means selling anything anywhere. Try to find a niche area in which you are really good at, where you can participate equally. Secondly, try to locate the benefits that can be achieved in the competition with its competitors, you can do cheaper, better or new. Business models may not be successful just because of cost-effectiveness, but also because of its flexibility, since it was an advantage. In addition to market and productivity there is a third factor, which is the appropriate frame. Do your employees the necessary skills for this market, 66 north they know the language, can you travel, you have the communication skills, the ability to respond, etc., and what you can offer them to survive in this market.
Do you think, then, that the Croatian companies are generally prepared for the competition and the level of saturation? - In all countries, there are those who are already ready for this level, while others still have a long way in terms of structure, profitability and sales channels. 66 north This raises the question of which companies actually offer unique products interesting European market. So which companies and which markets they want to focus on, which is of course the issue for Croatia in its entirety.
Is it easy to have a unique product in the market that has everything? - This is probably the hardest question. I think that many countries have managed to create a unique product, for example in the food industry, where it offers a lot of specific 66 north foods with high quality and good logistics, etc. Yes, there is uniformity in certain products in different sectors, but the question is not so much how many countries 66 north appears as a competition, such as Croatia, but prior to that company, with which products and which markets they want to position themselves and are ready for it. Croatia minus small domestic market and therefore be a good player at home is no guarantee of success at the major European court. On the other hand it is a better product that will attract more consumers, so the point is that every company asks how you want to position themselves and where.
Do you see these products in Croatia or sectors that would be able to offer? - This should not be this general answer, but with much more detail on the sub-sector level. For that I am not an expert, it is a question each company sets individually. Once these are simple things, such as the question 66 north whether employees enough language skills to sell certain products. In previous waves of accession to the Union, we saw that some were well prepared, while others need