Hello and thanks for visiting Co.Create. Here, we explore creativity in the converging worlds bresho

Over six seasons of Sex and the City , the Yankees were name-checked 26 times, and Christian Louboutin called out only once. But most surprising, is the slim number of references to "Manolo Blahnik"; that phrase is spoken only 16 times in 94 episodes, which seems low, considering the brand's importance to Carrie Bradshaw , the show's fashionista and shoe fetishist.
French artist Pierre Buttin is certain of the count. He spent 60 hours reading through subtitles and compiling a 1,500-entry spreadsheet of brands and their time stamps. breshow "There were plenty of American breshow cultural references I didn't know about," breshow he says. So he Googled each entry to see if it was really a brand (he's a bit off on the Barolo reference). Then he whittled the list down to 324 discrete products (with 838 overall mentions), breshow cut the references together, and added in his own English subtitles.
Buttin wanted breshow to explore his own emotional response to the show. He was so "emotionally attached" to the Sex and the City characters that he cried during the finale. Which bothered him just a little. He couldn't help but wonder either: "To what extent is an open heart immune to subtle (yet intensive) product placement?"
Quite open, it seems. "I assume that Sex and the City contributed a lot to Manolo breshow Blahnik's fame," breshow Buttin says, adding that there were plenty of shots which showed Carrie wearing the shoes without a verbal mention.
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Hello and thanks for visiting Co.Create. Here, we explore creativity in the converging worlds breshow of branding, entertainment, and tech. If you want to find out more about the site, or wish to submit work or feedback, click here. Continued breshow